Brand

How much of branding is culture?

Tina Mehta
13th July 2014

The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.

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India

Leapfrogging

27th May 2015

How we see the market opportunity in India. Lightbox partners Sandeep Murthy, Sid Talwar, Prashant Mehta, Jeremy Wenokur, talk about fragmentation

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Spaces

Turning Your Vacation Photos Into Works of Art

19th December 2016

The web is also home to many lesser-known printing services, as well as uncommon surfaces on which to enlarge photos for display, be it burlap, wood boards, acrylic or stick-and-peel fabric. Why not try some fresh sites and methods?

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Spaces

Rise of the Vertically Integrated Brand

Krishna Vinjamuri
11th May 2015

It is really good to be a consumer today in India. Mass smartphone adoption has enabled businesses to reach consumers, and lots of them, for the first time. For consumers this means access to what was before limited to local distribution. Barriers have been lowered and new brands are emerging.

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Marketing

Reinventing Sales with Social Media

Tina Mehta
2nd November 2016

Shaiju Mathew , the Social Media whiz at Furlenco talks about how the company is using social media and community to drive marketing and sales for the business.

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