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Don't wait for customers to come to the bank...you have to go to them

It would be easy to assume this is a media savvy slogan from the young CEO of a Neo Bank who just raised a boatload of money in 2021. But would you be surprised if you knew it was a clear directive to the entire Indian banking sector from none other than Indian Prime Minister Narendra Modi himself?

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Truth that's easy to swallow

Apollo and Medplus have strong store economics and significant scale However, despite their scale and profitability, their current store economics do not support providing discounts upto 60% on trade generics. Since discounts of at least 10% at the pharmacy level have become normalized, retail chains will also attempt to move revenue share from branded to trade generics to offset the margin lost from discounting.

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