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Brand

The 6 basic truths

Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.

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Brand

Make 'em stick

During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.

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Culture
Woman ya'll up

25th October 2021

Real queens fix each others crowns. We live in a competitive world, but the simple truth is women are more powerful when they come together and make amazing things happen.

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Brand
What does your brand stand for?
Shivani Daiya
16th April 2021

There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.

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Entrepreneurship
Don't let the pandemic stop you
Sandeep Murthy
17th February 2021

The pandemic has turned the way businesses function, and even how investors approach them. Sandeep, in a conversation with YourStory, speaks about the changes the ecosystem has seen over the last year and what investors expect from entrepreneurs.

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech