Shivani has a background in Chemical Engineering from Purdue University. She’s also received her certificate in Entrepreneurship and Innovation and has a passion for branding and storytelling. After completing her masters in Strategic Marketing from UK, she moved to Mumbai and takes a holistic approach to brand strategy based on a harmonious dialogue between emotional quotient and critical thinking. She comes with an enriching experience that integrates business, brand and design that helps Lightbox and our portfolio companies connect with customers.
What does failure mean to you?
Failure = Success. The best lessons in life are learnt from failure.
What’s your super power?
1:30 HM (iykyk)
Which is your favourite city in the world?
There's something about Mumbai...
Favourite books this year
Bottle of Lies was an eye opener, Conversations with God by Neale Walsch and Phil Knight's Shoe Dog among others.
During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.
Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.
There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.
To all the women entrepreneurs out there: Don’t be intimidated by the people around you. Success looks different for everyone even if that means taking your time with things.
Alarmists have always profited from the insistence that climate change is a complex issue. We clarified some of that complexity and partnered with DYSCO to host Y3K: Planet Lost and Found which tackled the pressing question, “ What can I do in the face of accelerated climate change?”
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