New Thinking Blog of Lightbox Venture Capital Firm

The importance of differentiation

Given the various inefficiencies that exist in India there is an opportunity for businesses to address customer needs through a range from pure tech models to tech enabled models where they own the creation of the product but use technology in aspects of either production, distribution or customer acquisition.

Sentiment - the X factor

We are seeing a changing of the guard from old world businesses to new technology companies. This shift has been taking place steadily around the world at all stages across industries for the past 20 years and has accelerated in the recent decade.

Spaces

What makes the Indian consumer story unique?

Sandeep Murthy
20th November 2017

It’s not the size of the Indian market but the immensity of the aspiration across income levels that businesses need to take into account. Products that deliver aspiration at value bargains is where the game gets exciting.

Business Models

‘Trying out' in the e-commerce age

Hitendra Chaturvedi
6th May 2015

E-commerce companies in India realise that a good returns process is a competitive advantage.

Brand

Is India ready for it?

16th May 2017

As Apple launches its store online, Ikea opens one of its most ambitious projects in Hyderabad and Muji brings its functional minimalism to India what we’re witnessing is three of the world’s hottest brands pit creativity against the challenges India presents.

The importance of differentiation

Sentiment - the X factor

Latest tweet

Insta update

What makes the Indian consumer story unique?

‘Trying out' in the e-commerce age

Is India ready for it?

The importance of differentiation

Sentiment - the X factor

Latest tweet

Insta update

What makes the Indian consumer story unique?

‘Trying out' in the e-commerce age

Is India ready for it?

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