Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

rt @: to encourage biking and walking, london is rushing to set up low-traffic neighborhoods, with streets closed to non-resident dr…

rt @: pedestrianizing urban centres doesn’t go far enough – we need to create green corridors that make cities livable for b…

rt @: the future of work isn't remote, it's flexible: work from home, work from the office, work where ever

rt @: @ @ @ @ @ @ copy - specifically creating a few headline options that…

"On the go experiences"

@ @ @ simplicity with a twist!

Policy & regulation are the slowest to change. But we can’t afford to wait. Mobility & urban architecture have a sy…

A Harvard study indicated a possible correlation between air pollution and Covid-19. Should a definitive link betwe…

Cycling is key to urban resilience

Anything can happen...

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer