Lightbox

Tina Mehta

Brand Strategist

As the Chief Brand Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

Team yoga is the new table tennis table

@ as companies move away from fb/goog, podcasting could emerge as a new marketing channel of choice? @

rt @: "the reality is far less interesting, and perhaps too discomforting for most of us to acknowledge without weaving narrat…

Food as medicine. Back to how it was when we lived in the jungle...

I wrote about the benefits of play. And believe it’s just as true for kids as it is for adults!

UN Report Says Small-Scale Organic Farming Only Way To Feed The World

It was Dubin’s humor and marketing instincts that initially put his business on the map

The richer you are, the more you spend to be offscreen...

rt @: facebook and instagram are no longer profitable ways to acquire customers, according to andrea hippeau

“LGBTQ posts lose us followers. But that’s OK. When you go for numbers over everything, you optimize the wrong thin…

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

If you weren’t a venture capitalist, you’d be..
A dancer