Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

rt @: essential commodities must be supplied to the thousands of workers who are taking the long way back home! these are difficu…

Probably the branding opportunity of the decade. Whom to trust in health and wellness? What's the right way to buil…

“The strength of the pack is the wolf, and the strength of the wolf is the pack.” – The Law of the Jungle and all m…

rt @: 1. build for yourself. 2. build for your close friends and family. 3. build for your community. the further you move…

rt @: thank you @ for sending this. really an interesting one.

"The disruption is that both Harry's and Dollar Shave found a different way to speak to the consumer, that's what y…

@ @ @ @ can’t wait!

Just two years ago the kotak app was world class. Not sure what’s happened but simple requests such as online state…

rt @: does your organisation have a chief brand officer? should it? @ @

“Over the next few years the idea of ‘consumer’ will come to feel really backward as a label”. Very very interestin…


What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer