Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

@ @ @ simplicity with a twist!

Policy & regulation are the slowest to change. But we can’t afford to wait. Mobility & urban architecture have a sy…

A Harvard study indicated a possible correlation between air pollution and Covid-19. Should a definitive link betwe…

Cycling is key to urban resilience

Anything can happen...

rt @: the rise and fall of the office .com/2z2we4p">https://t.co/xsrnjd86nt

Hmmmm "Now is the time for DTC brands to investigate diverse sales channels — especially as the failure of other br…

rt @: the technology world used to clearly segment businesses by consumer or enterprise. but those lines have been blurring for quite s…

rt @: coronavirus: boom time for bikes as virus changes lifestyles

rt @: don’t build a marketing team. build a media company for your niche.

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer