Lightbox

Tina Mehta

Brand Strategist

As the Chief Brand Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

“LGBTQ posts lose us followers. But that’s OK. When you go for numbers over everything, you optimize the wrong thin…

Standing up for your beliefs ♥️

rt @: interesting approach to gathering insights by @. we’re using it @ to better understand consumer needs in spaces.…

Apple offered another template: the comeback

“The product is the trip”.

rt @: the more the product is a commodity, the more the brand matters. for example, celebrities branding alcohol and vcs branding mone…

“At the end of the day, the goal has to be to win consumers, not a quick sale.”

a mean instagram hack @. stories as the primary sharing option is such a great way to spread good music. 🎧 https://t.co/zgvcadkeur

rt @: "nail it before you scale it" -anne kjaer reichart of redischool on scaling her startup # https://t.co/qvnktm…

rt @: why the fuck did we let morning people set the world's operating schedule

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

If you weren’t a venture capitalist, you’d be..
A dancer