Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

rt @: the sc slams enforcement, says # is no longer citizen-friendly. sc has observed that the taxman can’t see all busi…

rt @: “someone with a 1-hr car commute needs to earn 40% more to be as happy as someone with a short walk to work. on the other ha…

heard a funny and clever explanation of branding today. “brand is existential” @

“Maybe it’s a stretch to say having a plant on your work-from-home desk is going to improve your outlook for the da…

@ amazon’s customer service beats whatsapp by miles though!

rt @: the appeal of interiors draped in greenery is no mystery — especially during a pandemic, when it’s not easy to get outdo…

Our public health system should offer free antibody tests as they roll out the vaccine just to understand the level…

‘It’s a superpower’: how walking makes us healthier, happier and brainier | Fitness | The Guardian

“The question is, can we build cities that provide travel choices that aren't car dependent, that are sustainable a…

“What we seem to have done is let the virus run its course. By not flattening the curve in the beginning, India wen…

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer