As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!
It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.
The intersection of design, marketing, brand, communication and technology is where Tina now lives.
“By focusing on feelings rather than performance, Lululemon is trying to distinguish itself from the overcrowded ac… https://t.co/QTLejeqY9Y
rt @TheBatman1961: oh yes. https://t.co/l37tqiqntb
The secret to retail is taking a best seller off the shelf
@sagarikaghose but she was vaccinated.
Greener environments may lure people back to work!
rt @eliaseythorsson: i hate to be the bearer of bad news, but iceland (93% of the population 16 years of age or older vaccinated) is experi…
rt @hughosmond: the evidence piles up https://t.co/feaxw06znx
rt @pcrclaims: all just conincidence. rtwt https://t.co/xkkax9ruje
@chryselled it’s mealy bugs. wipe off gently with a moist cloth, spray neem oil with a tiny bit off soap and let it… https://t.co/h07n3tan44
rt @GillianMcKeith: german police going about their day with the usual punching in the head/face of citizens. and like every day, no one d…
What does failure mean to you? A sign from the universe to change somethingWhat’s your superpower?Reductionism Which is your favourite city in the world?Mexico City
Favourite books this year Women who run with the wolves by Clarissa Pinkola EstesIf you weren’t a venture capitalist, you’d be.. A dancer
AI in Indian education technology is probably the most advanced in the world. It is challenging traditional western models as well as integrating effectively with public and private systems in India.
Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.
Shaiju Mathew , the Social Media whiz at Furlenco talks about how the company is using social media and community to drive marketing and sales for the business.
Good design deepens the connect between and brand and its user and that makes it good business.
Arguably, no one has seen the mobile wallet story in India unravel as closely as Ajay Adiseshann, co-founder and CEO PayMate. Over the years, whilst waiting for consumer mobile payments to take off in India, PayMate has increasingly focussed on the more lucrative enterprise payment markets, building a PayPal for the B2B world across the […]
The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.
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