Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

“Over the next few years the idea of ‘consumer’ will come to feel really backward as a label”. Very very interestin…

rt @: if you build a truly amazing product that people absolutely love, things like market size, cac, and retention will sort them…

@ @ great read

Wonder if we can all just agree that pedestrians are at the top of the street food chain .... and the private car…

rt @: "i cannot give you the formula for success, but i can give you the formula for failure--it is: try to please everybody…

rt @: you're not stuck in traffic. you're the traffic. https://t.co/tnkmre8dce

rt @: generico series a funding of $14 million  @ is excited to be partnering with @ and…

rt @: pricing is a key part of the brand narrative. interesting to see what white owl is doing. # # #insurgentb…

rt @: the modern mind is overstimulated and the modern body is understimulated and overfed. meditation, exercise, and fasting restor…

This is hilarious!

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

Favourite books this year
Women who run with the wolves by Clarissa Pinkola Estes

If you weren’t a venture capitalist, you’d be..
A dancer