1 in every 6th Indian suffers from some form of mental illness – the World Health Organisation estimates that India will suffer a $1 trillion economic loss due to unaddressed mental health conditions between 2012 and 2030. At Lightbox, we are in the business of understanding the Indian consumer and her problems, and then investing in the best solutions to counter these problems.
Read MoreSocial Commerce (or Interactive Commerce) is a philosophy toward online shopping that humanizes the robotic online shopping experience, applying insights and design approaches that have been more traditionally associated with gaming, social media, or entertainment platforms. We deep dive into this topic with success stories, models and key takeaways for this rapidly evolving sector and is going to be the defining experience of commerce this decade.
Read MorePropelled by the exit of TikTok, access to cheap mobile data powered by Jio, and the availability of budget smartphones has created an ever-expanding whitespace of these ‘Bharat’ users. This has resulted in a fascinating battle of video content being fought between upstarts and new offerings by incumbent Indian media / digital content companies. Instead of trying to predict a winner, we’re going to unbundle what it takes to build a brilliant company in the short-form video app space.
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