As tech flattens the world, brands have the ability to directly connect with consumers. Born on the internet and made big by digitally native millennials, these brands challenge big industry business models across the world.
Indian brands have never been more confident and Indian consumers have been more important in shaping what they want.
It is really good to be a consumer today in India. Mass smartphone adoption has enabled businesses to reach consumers, and lots of them, for the first time. For consumers this means access to what was before limited to local distribution. Barriers have been lowered and new brands are emerging.Read More
Buying jewelry is as much about the experience of browsing as it is about the actual purchase. After the last year I’ve spent working with Melorra (coupled with 11 years of marriage) I’m slowly starting to understand this phenomena.Read More
In this investment we are doing our small part in affecting the consumption patterns of our society. Harvard University sociobiologist Edward O. Wilson claims the earth can support 10 billion people – a number others predict may be hit by 2100.Read More
Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.Read More