Made-to-order apparel startup Bombay Shirt Company recently hit the Rs 100 crore revenue mark, an important milestone for a next-generation lifestyle brand competing with established players to disrupt India's premium apparel market. In this video, Avnish Anand, founder of CaratLane and an investor in Bombay Shirt Company, and Aditya Chippy Mehta, co-founder and COO of Bombay Shirt company talk to Lightbox's Ashish Bhargava about the building blocks required for scaling beyond Rs 100 crore, re-defining culture and processes at the Mumbai based company, and setting the stage for achieving the next milestone.