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When you're starting out, ask yourself these 3 questions:
👆 Why I am starting this company
✌️ What do I hope to cre… https://t.co/gTQ9vFU6cC
Diversifying content is very important. #moments are different for everyone and when scaling internationally, make… https://t.co/s6SbiG6FXS
Creating an aesthetic place is a great tool for evoking an experience with a brand and using content to share with… https://t.co/mx59ovNaPe
Mission evangelists implies the consumer has bought into the broader mission of the company and will echo it forwar… https://t.co/iaFLr9Garx
Brand evangelists resonate with other people as they are able see themselves in those people but changing consumer… https://t.co/eSMgXZRn1U
Scaling #culture is hard, and scaling a magical feeling driven by the experience of the brand is even harder..and… https://t.co/rPBrBaefDX
At Glossier prompting people to have conversations with consumers that would "make their day" was literally the goa… https://t.co/bSQRKNc4p4
@glossier created an experience that incentivized consumers to embrace their imperfections and give them the tools… https://t.co/hf1ke8uxve
Building an experience for a brand that’s driven by people and creating a space that makes people feel like they be… https://t.co/FkX0ImSgSV
What we consume defines our identities and 2020 has changed a lot for us as #consumers We buy into a brands greater… https://t.co/z9d3nZB6aX
For us the true metric of success for any company in this space should be measured by the outcomes they deliver and not necessarily by the scale they achieve immediately. If a company can start meaningfully improving the lives of mentally ill patients it will be best placed to build scale further on.
This quarter was rather eventful. We grew a lot more comfortable living and working in the midst of a pandemic. COVID provided us with a new lens to look at some sectors. We deep-dove into some of the major trends in the Indian startup ecosystem and consequently met some promising, relevant startups.
Given the various inefficiencies that exist in India there is an opportunity for businesses to address customer needs through a range from pure tech models to tech enabled models where they own the creation of the product but use technology in aspects of either production, distribution or customer acquisition.