While India leads the world in data consumption and app downloads, monetising the Indian internet user has been a massive challenge. This begs the question who is funding the creation and sustenance of all the apps we are downloading – is it our personal information? Few among us are aware of the extent to which we are permitting internet businesses to gather personal data and fewer still are aware of how these businesses are using our data.
Read MoreTo all the women entrepreneurs out there: Don’t be intimidated by the people around you. Success looks different for everyone even if that means taking your time with things.
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Someone once said, “customer service isn’t about telling people how amazing you are, it’s about creating stories that do the talking for you.” Very few brands understand the value of these stories or even have the internal service culture to cultivate experiences worthy of being retold.
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