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Very refreshing to travel and find cafes that only serve superfoods and then educate us about what they’re serving and why. And to top it off, the personalise every meal. #

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“The mind is everything. What you think you become.” The Buddha

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“The brand is our shorthand for the feelings that an experience creates, the promises that a product or service brings with it.” And when companies get that right, they can expand into almost any category. I knew exactly what to expect at the Muji Hotel and I wasn’t disappointed at all.

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Japan, where tradition and innovation co-exist.

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The EUREF-Campus in Berlin is spread across almost 20 acres of land and is dedicated to building companies concentrating on sustainable energy and networked mobility. And an architectural marvel!

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Brand and design
Interview: How Flinto is redesigning education for the 21st century
Tina Mehta
26th March 2019

Flinto is an early learning brand that uses psychologists-backed insights to design products for critical thinking, problem-solving, collaboration and teamwork. In other words, crucial 21st century life skills.

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Brand and design
Is India ready for it?
Tina Mehta
16th May 2017

As Apple launches its store online, Ikea opens one of its most ambitious projects in Hyderabad and Muji brings its functional minimalism to India what we’re witnessing is three of the world’s hottest brands pit creativity against the challenges India presents.

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5
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Brand and design
Fans make brands
Tina Mehta
19th May 2016

Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.

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