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There's pent-up, unspoken demand for better women’s wellness and so we're excited to be working with great founders @ Ravi and @ . 🙌 to women's wellness getting more attention. 🙌 to better info for every woman. # # # # # # # # # # # #

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“Decide the metric that’s most important for your business. Most often if you choose the wrong metric for success you’re poising yourself for failure.” @ # @ @ # # # # #

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We’re so proud of our CFO Rashmi for winning AIWMI’s 💯 Top Women in Finance. Here’s her walking with all of us beaming behind her🙌. # # # # # # # # #

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What makes you you? Snatched this gem from the head of marketing and product @ Nice tip for business and for life! # # # # # #

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The new AC? Reinventing Indian wisdom emerges as a theme across students’ projects @ . # # # # # # # # # #

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Love in the air and hearts all over the office. Made @ # # # # #

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Gooseberries got virality # # # # # # # # # #

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Toys are a prelude to invention. The new @ R&D centre, the first lab in India dedicated to understanding how children learn. The 👻 shark is made from recycled boxes, the house functions on ☀️ panels. Environmentalist is the next hacker?! # # # # # # # # # # #

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Cocktails have the the best names! # # # # # # # # #

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4
Lightbox
Brand and design
Is India ready for it?
Tina Mehta
16th May 2017

As Apple launches its store online, Ikea opens one of its most ambitious projects in Hyderabad and Muji brings its functional minimalism to India what we’re witnessing is three of the world’s hottest brands pit creativity against the challenges India presents.

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5
Lightbox
Brand and design
Fans make brands
Tina Mehta
19th May 2016

Creativity involves a certain amount of rebellion. The best thing a brand can do is to drive a product’s strategy through a market efficiently by provoking conversation and creating desire. Your fans represent the character, vibrancy and future of your brand.

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4
Lightbox
Brand and design
How much of branding is culture?
Tina Mehta
13th July 2014

The best thing a startup can do for its brand is to invest in creating experiences that make people whip their phones out to tweet or instagram immediately. Your brand isn’t what you say about yourself, it’s what people say about you.

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