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Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.
During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.
Mr. Banga is a partner at Clayton, Dubilier & Rice, one of the oldest PE firms in the world. He’s also had a tremendous and a very successful stint as part of Unilever – first at Hindustan Unilever, India’s premier FMCG company and then as part of the global leadership team at Unilever. A man who has seen it all in India and knows a great deal about building businesses and consumer brands.
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