“Just like Aadhaar is the identity of a person, eLoc is the identity of an address or a business,” said Rakesh Verma, managing director of MapmyIndia. “Over 20 million) eLocs have been generated already and, apart from the address, it can also include more information about a business.”

Business Models

UX at the heart of the business model

Sandeep Murthy
13th April 2014

Like many good stories, it all started over a beer after a game of Rugby.

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