Lightbox
India

The party is just getting started

We saw fear driven adoption in 2020 and will see convenience and value driven growth in 2021. Consumers have experienced the benefits of product discovery and the ease of access to a breadth of products, that will make going back to the “old way” seem like moving into the Stone Age. Read on to see what we think will change and what won't

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Lightbox
Business models

The anti-marketplace playbook - A case for curation and personalization

Over time, personalization and curation will become sustainable moats for the business. This focus has already pushed the company to realize that a single brand can no longer serve the market as a whole, and that by providing multiple brands to serve segmented demand, they are able to create a better personalized service for new audiences.

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