Going omni-channel is especially useful for brands with an only physical presence. This is especially relevant in India. As the country went under lockdown, there was also a race to pivot to a digital offering. Who would be the first one to offer the best quality product? We feel the ability to expand and have roots in an omni-channel distribution space would be an important yardstick to measure the company’s success in the fitness industry.
Read MoreAccording to Morgan Stanley, Global Recession in 2020 is a base case scenario. A recession is often defined as a period of decline in economic activity like trade, industrial output and consumer spending. As a recession is inevitable, we looked at the economic and financial downturns and recoveries in the past century to look for similarities with today’s COVID19 crisis.
Read MoreFranchising revolves around duplicating the franchisor’s business blueprint across different locations. This means that as a franchisor, you need far less capital with which to expand and your risk is largely limited to the capital you invest in developing your franchise. This investment is often less than the cost of opening one additional company-owned location. As industries are forced to take a step back and contemplate their business models, what will the future of franchising look like?
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