A different and unique lockdown experience
My ability to present my generation's point of view and the following discussion enabled the team to establish an understanding of what TikTok’s end means, and which companies are going to rise up in its place. For me, It was a great learning experience, good fun and most importantly a very meaningful internship.
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When you're starting out, ask yourself these 3 questions:
👆 Why I am starting this company
✌️ What do I hope to cre… https://t.co/gTQ9vFU6cC
Diversifying content is very important. #moments are different for everyone and when scaling internationally, make… https://t.co/s6SbiG6FXS
Creating an aesthetic place is a great tool for evoking an experience with a brand and using content to share with… https://t.co/mx59ovNaPe
Mission evangelists implies the consumer has bought into the broader mission of the company and will echo it forwar… https://t.co/iaFLr9Garx
Brand evangelists resonate with other people as they are able see themselves in those people but changing consumer… https://t.co/eSMgXZRn1U
Scaling #culture is hard, and scaling a magical feeling driven by the experience of the brand is even harder..and… https://t.co/rPBrBaefDX
At Glossier prompting people to have conversations with consumers that would "make their day" was literally the goa… https://t.co/bSQRKNc4p4
@glossier created an experience that incentivized consumers to embrace their imperfections and give them the tools… https://t.co/hf1ke8uxve
Building an experience for a brand that’s driven by people and creating a space that makes people feel like they be… https://t.co/FkX0ImSgSV
What we consume defines our identities and 2020 has changed a lot for us as #consumers We buy into a brands greater… https://t.co/z9d3nZB6aX
My time at Lightbox has allowed me to observe (and be a part of) this unique romance.
Whether it’s exploring a new vertical to invest in or helping a portfolio company take on a new challenge – you are constantly encouraged to ask “why not”, to look closely at how the usual can be done differently, and to interrogate everything. And that culture of curiosity is what forms the basis of the team’s creative approach.
The energy at Lightbox is contagious. I looked forward to coming into work every day because there was never a dull moment and no two days were ever the same.