One afternoon, Economics student Dhru was sitting with his friend in a London tea shop, feeling down over a recent heartbreak and a failed startup. To get his mind off things, he got out his notebook and wrote a line about the first thing that came to his mind. He passed it on to his friend, who wrote the next line. They wrote together for hours and hours. It was fun and surprisingly therapeutic!
Dhru thought it would be amazing if people around the world could write together and feel better as a result. He called on his classmates Andy and Neer, and so HaikuJAM was born.
HaikuJAM is a mobile game where strangers around the world write 3-line poems together called ‘Jams’. Each Jam is a glimpse into the collective subconscious, revealing what its Gen Z and Millennial creators associate with any topic. Facilitated by HaikuJAM’s ability to unleash creative expression through social play and technology, 800K+ people across 163 countries, 93% of whom are under 34 years old, published 65M+ lines to date.
HaikuJAM believes that the future of well-being is based on play. The game is providing users with a light-hearted emotional outlet and analyses their writing to provide them with personal insights. These are designed to help users manage their mood and better understand their thought-patterns and emotions. A recent explorative study by Örebro University in Sweden suggests that time spent playing HaikuJAM boosts user well-being, helps personal development and nurtures a sense of understanding between people.
Another interesting application of the underlying technology is in helping businesses to better understand Gen Z and Millenials. This is HaikuJAM’s primary focus today as they build our their new B2B product, INSPO - the world’s fastest consumer research tool. INSPO is revolutionising consumer research. Normally it takes approximately 3 months to understand how a large group of people feels about something. With INSPO, it takes minutes. This will help brands make better products and tell better stories, faster. The INSPO private beta is already inspiring Baskin Robbins, Tinder, Barbie, Nivea Men, Dentsu and more!
With the latest round of capital, we hope to build out HaikuJAM’s technology infrastructure and continue to grow the customer base that will be able to leverage its inspirations platform, INSPO.
"It's such a waste of potential when people have the right ideas but tell the wrong stories. Our products - HaikuJAM and INSPO - help minimise this waste by inspiring individuals and teams with new thinking towards the narratives that matter.”