“It's such a waste of potential when people have the right ideas but tell the wrong stories. Our products - HaikuJAM and INSPO - help minimise this waste by inspiring individuals and teams with new thinking towards the narratives that matter.”
The commoditization of hardware is forcing a range of product-oriented businesses to revamp their business model to remain relevant. instead of selling the product, companies are offering the benefit to customers in other ways.
We spend a lot of time thinking about the changing nature of ownership. It’s amazing how much “stuff” most of us collect over time. And how little we actually use in everyday life. It makes you start questioning consuming and purchasing habits in general.
As tech flattens the world, brands have the ability to directly connect with consumers. Born on the internet and made big by digitally native millennials, these brands challenge big industry business models across the world.
Product evolution plays a crucial role in the decision on how best to monetize. And that’s the Embibe story.
That’s what Embibe taught me over the last four years, as an investor and advisor.
You will receive the next newsletter in your inbox.
The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech
Join the thousands who hear from us