Lightbox
Spaces and trends

The Ear Economy

There is something unique about audio-only content. Unlike Video content which captures our eyes and ears, audio targets only one of our senses: Hearing. Think about it- If you’re watching a movie on Netflix with terrible content but with a decent soundtrack and a background score, chances are, you’ll keep watching the film. If you’re out jogging and a terrible song comes on, you will quickly forward to the next one...

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Lightbox
Brand and design

Advertising in the IPL

“IPL is like cricket on drugs. And these drugs keep getting better. Entertainment is a drug fueled by advertisers, and IPL is the one drug loved the same by men, women, and children of all ages. Don’t get me wrong, drugs are not all bad. Some might save your life if you have COVID-19. Some might change the way you look at life. But what’s common is that all of them alter your lifestyle. And that’s exactly what advertisers spend money to do.”

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Lightbox
Spaces and trends
Non Fungible Tokens (NFTs)
Ahan Rajgor
4th August 2021

NFTs make a significant case for tokenization of assets using smart contracts, as it will enable fluid value transfer in different spaces globally. A lot of NFT projects are currently tough to assess as the current excitement around this space has been fueled by the rally of cryptocurrencies and hype built around the overall space. As the space continues to grow, we will only be able to see if it succeeds once it moves past its early adopters.

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Lightbox
Spaces and trends
Personal care is in the eye of the beholder
Sandeep Murthy
1st June 2021

Of the $18BN BPC market, the top 10 FMCG companies comprise over 30% of the market. The 8 major brands are owned by 3 FMCG giants- Unilever, P&G, and L’Oreal. These 3 companies have a combined age of 388 years. Take a moment to think about these seemingly contradictory facts- in a sector where companies have 4 centuries of experience, how have 80+ brands come up in the last 5 years? Why can’t the legacy brands keep up? We try to answer these

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Lightbox
Spaces and trends
Buy Now, Pay Later
Sandeep Murthy
25th April 2021

‘Pay Later’ is a product that will always be needed as it allows for instant gratification purchases and reduces guilt by not having to pay for everything today. The faster, frictionless and credit payment method gives the consumer a sense of trust in the platform to transact.

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech