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Navigating the world of Kiranas

We have always been bullish and very confident on the Kirana story playing out in India. As the second wave of startups bring with it a new wave of digitization, we’re keeping our eyes and ears close to the ground, while trying to find answers to differentiation, retention, and monetisation. Here's a deep dive into the topic, If you’re a founder building something fascinating here, write to us!

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Spaces and trends

Jobs market in India

As we look to understand the opportunities in the job market, for this discussion we have broken down the labor force into three buckets – White Collar, Grey Collar and Blue Collar. It is estimated that close to 300 million workers (excluding agricultural workers) are in the Blue and Grey collar jobs in India and around 15-20% (50MM) of the workforce in white collar jobs.

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