Lightbox

Tina Mehta

Brand Strategist

As the Chief Brand Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

@ @ she’s very keen to meet you actually.

rt @: "with a 2.5 million churn of students, only one out of 10 mbas and 7% of engineering graduates are considered employable." @…

@"> thanks @">. could it have read even better with ai?

Ultimately a woman was penalized for standing up for herself. I found myself in similar situations in my career; on…

Make interesting things and the press will come

I’m with the bjp on this one!

@ @ i thought it said patanjali!

Shibumi: Elegant simplicity. Effortless effectiveness. Understated excellence. Beautiful imperfection.

rt @: comment | "i am indifferent to the lures of retail. so how did i become the man who owns 30 shirts?" https://t.co/20tyxpje…

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

If you weren’t a venture capitalist, you’d be..
A dancer