Lightbox

Tina Mehta

Brand Strategist

As the Chief Brand Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the products, expereince and culture of the company are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Reliance Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

rt @: "nail it before you scale it" -anne kjaer reichart of redischool on scaling her startup # https://t.co/qvnktm…

rt @: why the fuck did we let morning people set the world's operating schedule

“If you’d asked me two years ago, would we be able to get the global creative director for Nike to help us bring ca…

"You can be watching TV and see Coca-Cola, and you know that the president drinks Coke, Liz Taylor drinks Coke, and…

rt @: ‘hands down the best data pool you can find is your own complaints department’ - chris moody @

rt @: our students from the remote tribes of udaipur are with us today at the #. come meet them at aerocity, new delhi! #embib…

@ @ the report further states that 3 billion came just from lower parel. hahahah

“We have iPhones that update every one or two years. Is that good design? Or is [good design] an old watch that peo…

@ @ she’s very keen to meet you actually.

rt @: "with a 2.5 million churn of students, only one out of 10 mbas and 7% of engineering graduates are considered employable." @…

Q&A

What does failure mean to you?  
A sign from the universe to change something

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Mexico City

If you weren’t a venture capitalist, you’d be..
A dancer