Lightbox

Tina Mehta

Brand Strategist

As the Chief Vibe Officer, Tina ensures that Lightbox and our portfolio are connecting with customers. While “brand” is the conventional term for what she builds and protects, she tends not to like that singular explanation of things. It’s all about ensuring that the culture of the company and “vibe” are aligned with the execution plan. This then manifests in all interactions that the company has with the outside world... deep stuff!

It comes from years of great experiences at Wolff Olins, a branding consultancy, she worked on reinventing great old brands like GE, Target and Citi as well as creating new brands for Bono’s Product (RED), New Museum and New York City. She moved back to Mumbai in 2009 and most recently worked with venturethree, a design consultancy in London, on creating the new brand for Jio.

The intersection of design, marketing, brand, communication and technology is where Tina now lives.

subscribe to @, get the latest private mkt data .com/newsletter/">https://t.co/outifmdvmb # # #

Fashion has evolved with the cultural renaissance of LA. Confident casual, coastal life, globally aspirational

rt @: prototyping on day 1 of a new project can shift the conversation from “we need to do this” to “what if we do that?” https://t.co/…

always one step ahead @ talking about ecologically sensitive packaging, impacting farmers' margins

"I picked the images the same way I always did: what got my heart racing." Always loved Calvin Klein.

Unbound by trends, there's a simple thumping heart at Supreme's core: the NY streets

When do we get an absolute art bar in Mumbai? #

Is the point to create textures you can touch and feel on screen? #

Role of 21st century design is to show alternatives, not incremental problem solving # https://t.co/43UoMhaj6a

Ikea's pet products make you want a pet! https://t.co/9kzYSOGq9f

Q&A

What does failure mean to you?  
A sign from the universe to change direction

What’s your superpower?
Reductionism

Which is your favourite city in the world?
Rome because the monsoon in Bombay was way too long this year!

If you weren’t a venture capitalist, you’d be..
A dancer