When you're starting out, ask yourself these 3 questions: 👆 Why I am starting this company ✌️ What do I hope to cre… https://t.co/gTQ9vFU6cC

Diversifying content is very important. #moments are different for everyone and when scaling internationally, make… https://t.co/s6SbiG6FXS

Creating an aesthetic place is a great tool for evoking an experience with a brand and using content to share with… https://t.co/mx59ovNaPe

Mission evangelists implies the consumer has bought into the broader mission of the company and will echo it forwar… https://t.co/iaFLr9Garx

Brand evangelists resonate with other people as they are able see themselves in those people but changing consumer… https://t.co/eSMgXZRn1U

Scaling #culture is hard, and scaling a magical feeling driven by the experience of the brand is even harder..and… https://t.co/rPBrBaefDX

At Glossier prompting people to have conversations with consumers that would "make their day" was literally the goa… https://t.co/bSQRKNc4p4

@glossier created an experience that incentivized consumers to embrace their imperfections and give them the tools… https://t.co/hf1ke8uxve

Building an experience for a brand that’s driven by people and creating a space that makes people feel like they be… https://t.co/FkX0ImSgSV

What we consume defines our identities and 2020 has changed a lot for us as #consumers We buy into a brands greater… https://t.co/z9d3nZB6aX