During this journey, the company faced many difficult, make or break choices:
– Remain in Mumbai or move the entire team to Bangalore
– Invest in data science and AI, when most people didn’t know what AI stood for, or plough funds back into sales and marketing
– Keep charging for the product or give everyone free access to the learning platform
And, all of this, while never having more than six months of cash in the bank!
Little did I know, from the day I met Aditi, founder & CEO of Embibe, at a Starbucks four years ago, that this partnership would be a series of high stake trade-offs, with no guaranteed outcomes.